Increasingly tech savvy youngsters with expertise in social media tools are looking for better prospects.
In the recent times, the job market has witnessed a significant rise in the demand for social media jobs. Jobs with “social media” in the description have seen a significant rise in the last couple of years. The number of job listings on various job portals for social media experts have also has increased many folds in the recent times. The increase is due to the increase in popularity of social media.
The good news is that it is not considered purely as an IT domain job. As the skills required being a social media expert is not restricted to any particular industry, the demand for people with these skills are sought after across industries.
The job titles may vary from Social Media Expert, Social Media Manager and Strategist. . But the fact remains that every organization across various sectors is looking to enhance its image through social media. The responsibilities for social media largely remains to run the organization’s overall social media campaign as organizations have understood that being active and engaged on social media is necessary to build a good social media presence which in turn enhance the overall business.
Knowledge about different social media platforms and applications, developing social media community, engaging the audience, creating pages in Facebook,Twitter etc., .promoting products and services, following up with people/ customers, respond to their queries and communicate with regularly are some of the important tasks for which organizations are looking for social media experts.
Since social media is an emerging industry, youngsters are getting hooked to it easily.’ Even many job seekers, who were not primarily looking for social media positions, are now learning the social media tools and looking for openings in the social media sector as it has turned to be more lucrative. As many, job portals carry a plethora of job opportunities in the social media sector, out there is a terrific opportunity for , especially youngsters and fresh graduates coming out into the workforce for the first time.
But, at the same time just because someone knows to create a Facebook page and update them on a daily basis does not guarantee that he or she is an expert. It demands not only technical skills but also domain knowledge about the industry and market in which an organization operates, to consider one as a true stagiest.
- M D Sridharan