Social media is not all about simply sharing information among your network of friends and peers. The use of social media is growing day by day. Both individuals and business alike are aggressively using social media to increase their visibility. So are aspirant job seekers as well as the potential recruiters.
Increasingly Social media provides the perfect platform for the aspirants and the employers to stay connected and it has been a win-win situation. Indeed, there are some excellent benefits that emerge and altogether change the landscape of recruitment process. As an employer or a recruiter one wants to hire the right candidate in terms of qualifications, skills and experience. Today both employers and recruiters can leverage social media to tap in to potential recruits. It is no doubt that in today’s competitive environment, social media provides an ideal method for analyzing and assessing the credentials of a candidate which have remained as crucial components of the hiring process.
The increasing reliance on Social media for recruiting has been steadily growing over the years. It has been estimated that 92 percent of companies use social media for recruiting across the globe. And nearly 73 percent of the potential candidates have been hired successfully using social media, Further, 42 percent of companies and recruiters have acknowledged that the quality of the candidates sourced from social media is very good and also it takes lesser time to hire through social media. All these factors make social media as the perfect platform for the recruiters and employers to source from the wealth of talents available on the social media.
Social media is and will increasingly become the new job market place – according to the findings Also, a recent global study looking at the use of social media in recruitment and the job search undertaken by Adecco Group, has revealed that an applicant’s social media engagement is important to recruiters, as candidates with an established online network receive more contact from potential employers. LinkedIn is the most popular network for recruiters assessing candidates at 68%, Facebook at 52%. An estimated one third of recruiters admit rejecting a potential candidate due to the content on an applicant’s profile..
Hiring Made Easier
Social media has proved to be an integral part of the hiring process as social media has become their primary tool for job searching. Besides, social media provides a wonderful platform for the potential candidate to show off their personalities as well as their skill sets. The social profile of a potential candidate that combines both personal and professional details of them, gives the employers and the recruiters a clear insight about their skills. Thus, social media helps the recruiters to analyze to more accurately about the candidate and determine whether or not a candidate he or she would be a good match for the job or fit the role they are looking for to be filled.
With social media providing an opportunity to the prospective employer to access to more data, both on the personal and professional front, they are now in a position to identify the right person for the right job. Further, many companies have rued about their mistakes of having hired a wrong candidate. The risk of choosing a wrong person will not result in a financial loss to the company but also dent its overall reputation. The employers as well as the recruiters can now use social media to their full advantage to mitigate these problems.
The employers and the recruiters will always look forward to leverage the best from the individual. More importantly in today’s cross cultural environment, it becomes pertinent for the prospective candidate especially in the senior management positions, to poses the right cultural mix to move up and also take the company forward.
Hiring, especially mass hiring has always remained as an enormous process, particularly in an emerging market like India. The fact remains that the number of candidates that global giants in US recruit in year is what the Indian conglomerates do in a month. In such a scenario, it has been proved that statistically that companies using social media for recruitment process have improved efficiency by 50-80%.
Moreover, from the individual point of view, social media helps in great deal in enhancing knowledge even if one does not inclined to change job. The repository of knowledge on various fields be it business, technology, leadership etc.. are bound to add more value to as one continues to get news and views from experts Especially, for the freshers, a comprehensive profile on a s social networking site, lends more value than than the test scores and helps to kick start the career in a most promising manner
Besides., Social Media, employers, who hire in large numbers, are increasingly relying on technology to fill up the positions faster. from smaller towns and cities this season are snapping up Tech-enabled solutions, such as Video Recruitments conducting interviews over internet, help in bridging the gap between talent supply and demand.
– M D Sridharan